Alesha Dixon has launched her second children's clothing collection with George at Asda, following the success of her eponymous range earlier this year, which includes gender-fluid pieces and comfortable outfits that children can play in.

The message behind the range is 'kindness is power', and the campaign features her daughter Azura, as well as other friends and family members. The Greatest Dancer host commented 'We always have fun with fashion in this house and I’ve tried to get Azura involved as much as possible - she’s loved every minute of it too. I want all kids to be comfortable and have fun, that’s the most important thing after all'.